The fast moving consumer goods (FMCG) industry is one of the largest in the world. There is and will forever be an increase of these products. This makes it a tough industry to compete in.

Let’s explore India. A country where its FMCG industry is on the rise. It’s interesting to see which brands are loved by its people.

Colgate-Palmolive

This American established brand has hada strong dominance in India for nearly a century. The company provides most and the best personal & oral care products for the population.

The personal care division consists of:

• Liquid hand wash
• Body wash
• Skin care
• Haircare
• Shaving products

The oral care products on offer include:

• Toothpaste
• Toothbrushes
• Toothpowder
• Mouthwash
• Whitening products

Colgate-Palmolive India also offers products that tackle:

• Gingivitis
• Sensitivity
• Mouth ulcers

You will also get fluoride therapy and specialty cleaning products.

Everything on offer is to show the community that it cares for their wellbeing. It constantly innovates its products to better the conditions of the community.

Marico

Marico was founded in 1992 and is the leading FMCG Company based in Mumbai. The company operates in the beauty and wellness industry.

It presents its values everyday in its practices. This results in its determination to offer the best products to its consumers. The values are:

• Customer centric mindset
• Innovation
• Transparency
• Opportunity seeking
• Global outlook
• Excellence
• Business without bias and boundaries

Its product categories include:

• Haircare
• Edible oils
• Skin care
• Male grooming
• Fabric care
• Edible foods

Marico constantly works towards competing in marketplaces where there is a huge presence of Indian and global brands.

Tata Global Beverages

The company is based out of Kolkata and is one of the largest tea & coffee manufacturers in the world.

The company is so large that it’s injoint venture with the global brand Starbucks.

The leading products and subsidiaries of Tata Global Beverages include:

• Good Earth Teas
• Tata coffee
• Tetley tea
• Eight O’clock

The company has very effective marketing strategies and utilizes all forms of traditional media.

Dabur

Dabur India Limited was founded in 1884 and it’s the largest Ayurvedic medicine & natural healthcare company. It has over 250 herbal and ayurvedic products.

The company offers the following consumer goods:

• Health supplements
• Haircare
• Skin care
• Home care
• Medicines
• Digestives

The brand is so popular in India there is a high chance you’ll see some of its products in most homes.

Britannia

Britannia is an Indian food products corporation based in Bangalore. The company mostly manufactures biscuits with some of its well known brands being:

• Tiger
• Good day
• Teat
• Pure magic

For over a century the company has served its consumers with nutritious and tasty food.

The company often modifies the different food ingredients to adapt to the changing needs of consumers.

Godrej

With its operations starting in 2001 in Mumbai the company has been one of the top suppliersof:

• Personal care
• Haircare
• Household care

Godrej is the household leader of:

• Hair color
• Household insecticides
• Liquid detergents

Godrej research and development offices focus on developing innovative products.

Nestlé

Nestlé competes in the food sector. It’s most popular products include:

• Chocolates
• Ramen noodles
• Coffees

The company has a high reputation in India as it offers a wide variety of highly nutritional and healthy food. It focuses its research on developing them.

ITC

ITC is an Indian conglomerate headquartered in Kolkata. The company has a diversified portfolio of consumer goods and it includes:

• Cigarettes
• Paperboard
• Personal care
• Matchsticks

You should know that ITC also implements corporate social responsibility schemes which focus on:

• Afforestation
• Health and sanitation
• Women empowerment
• Primary education
• Animal husbandry
• Waste recycling

Patanjali

Patanjali is the fastest growing FMCG Company in the country. It’s a mineral and herbal products company that only started in 2006. It’s already within the top five FMCG companies in India.

The company has 450 different kinds of products. It produces over 300 medicines for the treatment of different body ailments. The products are mostly made with natural components and Ayurveda.

The reason why the company is a success is because it focuses on catering to customers’ needs.

HUL

Hindustan Unilever Limited (HUL) is the largest FMCG Company in India. It supplies products in over 20 consumer categories. Majority of these falls under:

• Food and drink
• Personal care
• Home care
• Water purification

HUL serves over 700 million customers across the country making them the market leader. The company has many sub brands. Collectively, all the products fulfill the needs and demands of all market segments of the country’s different communities.

The top 10 FMCG companies offer their unique consumer goods that households love. They innovate their products and set new industry standards to be the best. This benefits you because you can take your pick of the best consumer products.

Description

The FMCG industry in India has a number of international and local brands competing in it. These companies offer consumers many products across different categories such as:

• Personal care
• Haircare
• Skin care
• Oral care
• Edible goods

Because the companies’ products are used by millions it’s a clear sign they’re the top competing brands.

Currently there are 10 FMCG brands that contend with each other in a competitive Indian market. These companies try to improve their ranking by offering the best products to the market based on customers’ needs and wants.

Occasionally these companies may offer new products that create new lifestyle demands.This is a smart competitive move because only their products—at the time—will cater to this new demand.

Learn about the companies in this list to find out which brand you should consider during your next shopping day.